Put your game-face on if you plan to snag the best deals in one of the most chaotic day of the year: the Black Friday. You don’t want to make rushed buying that you will regret later. The good thing about the Black Friday is that every store is competing to make you buy from them. So, don’t make your final purchase at the first store that you visit. More likely, other stores have the similar products. So, head there before buying the item and use a price comparison app.
We list some of the common pitfalls to avoid so you’ll be satisfied the day after Thanksgiving.
1. Forgetting to make a list.
Most shoppers fail because they don’t know what they’re looking for on Black Friday.
"Determine which products you wish to buy, and identify the online and brick-and-mortar retailers that offer the product," Adrien Nussenbaum, CEO of online marketplace platform Mirakl, said.
You need to visualize who you are shopping for and search for the best deals where you can find the items. It is also wise to stick to a category and commit to it. Other lesser important stuff can be purchased online during Cyber Monday.
2. Exceeding over your budget.
Write down the max price for every item you need to purchase when drafting your list. Also, compute the total budget as well. More importantly, stick to it. There are plenty of amazing deals from Cyber Monday leading up to Christmas. There’s no reason to shell out more than necessary.
3. Not examining the products.
SheFinds.com CEO Michelle Madhok stated that many manufacturers create modified versions of electronics such as iPhone 6, flatscreen TVs and computers solely for Black Friday. However, these might not hold up to what you were expecting. Shoppers might disregard their list and just shove these electronics in their cart. Before you do, take time to inspect them before you pay for it to have all the features you were expecting.
4. Paying full price for add-ons.
One of the most common faults when purchasing electronics is paying the full price for add-ons. Batteries, cables and chargers are included, which will get the big items working.
The fact is that you don’t even need to get add-ons the same day or the same place. Strategize where you can buy each item for electronics at the best price. The quality will be the same, regardless of the store you buy it from.
Also, waiting for Cyber Monday is a good idea.
5. Forgetting about Cyber Monday.
Black Friday has its reputation for massive rollbacks on big purchases like iPhones, tablets, and computers. Now, you may find better deals on tech items online during Cyber Monday. Products like gaming consoles are the ones, which are commonly marked down on the second biggest shopping day of the year.
6. Taking email for granted.
We all know that mobile use is expanding as the time passed. However, the good old fashioned email is still a primary marketing channel on any device. This stays as the centrepiece of digital communication. Last year, retailers were found out sending Black Friday and Cyber Monday emails too late. Majority of campaigns happened on Thanksgiving Day and Black Friday. Open rates were at peak on Monday and Tuesday before Thanksgiving.
Retailers that don’t utilize effective email campaign are missing out. That means there is an efficient deliverability so that it doesn’t overwhelm subscribers to the point of unsubscribing.
7. Being unaware of Price-Comparison Apps
This one is for those who plan shopping in-store during Black Friday. 75% of the buyers will use a smart phone or tablet to access online services. This will be use to locate stores, compare prices and find coupons. This is according to a survey conducted by retale.com.
Apps like RedLaser, ShopSavvy and BuyVia will help guide you through the best prices online and in local retailers. These apps will also allow you to read product reviews and find related items, deals, and discounts codes where applicable.
It’s not going to be easy if you’re putting a game plan together for Black Friday and survive. Expect some long lines and occasionally some unruly customers. As consumers, we need to be prepared.
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