Marketing your brand via Facebook may turn out to be one of the most frustrating tasks ever especially when you do not reach your target audience. It could get worse when you struggle to keep a ridiculous amount of Click-Through Rates which in fact can make you want to give up. If you’re in these shoes, then this post is for you as it’ll provide you with tested and trusted guidelines in building and maintaining a healthy click-through rate.
Note: This article provides guidance and principles to adopt for building your Click-Through Rate, it does not claim responsibility for the success or failure of the steps when applied.
The following steps will help you boost and increase your CTR and subsequently build your Brand.
Adding Open Graph tags:
As much as this may look trivial, the addition of open Graph tags can go a long way in helping you boost your CTR rate. The OG tag is for social media which does what the metadata does for search engines. Adding OG tags to your social media post on Facebook allows for the websites to automatically pull out the featured image, post title and a description of the post shared on the social media page, the shared information which has been pulled out serves as a snippet and bait for your audience to captivate them and thus make them want to click your link. Note, Facebook originally does its best to get your work out there, but without the OG tag, the website is left to decide for you what to display which may not go in line with the content of the post thereby losing your potential clicks just before they make the decision. Through the OG tag, an interesting and captivating description of your post is displayed which increases the chances of clicks to your website.
It is important to note that the image, title, and description OG tags are essential as the picture OG tag helps in selection of your desired display image, the title gives an overview of what the content houses and the description summarize what your post has to offer.
It is also suggested that a social bookmarking application is installed for WordPress users to monitor your website and earn preview control over materials sent to your social media page.
Adding OG tags to your website has however been made simple as preinstalled plugins and themes add the property out-of-the-box.
Appropriate Length For Headlines
This is one of the essential factors when businesses lose potential clicks as catchy headlines have been known to attract more clicks. However, a catchy headline that is too long is also not desirable as there is the possibility that a chunk of it might get cut off. Statistics also revealed that shorter headlines get more clicks compared to longer ones.
When your display images are too big or too small, it influences the decision of your audience to click or not on the shared post. The optimal image size for Facebook is 1024×512 which lends a perfect fit for images set as featured images on your post. The addition of the call-to-action function on your images also provides a sure way of driving traffic to your website or blog. However, in using the call-to-action feature, you must avoid having your images appear too promotional as it will ultimately reduce the chances of clicks to your website.
Manage Your Shares
One of the best possible route to do this is to personalize your shares which can be done through selecting the popular posts which mostly are the best posts to share with your friends. It is understandable that people may get bored of reading your content or having it flood their timeline which means lower click-through rates or you but setting your shares on Facebook to only share the best posts limits the amount of flooding on your profile and as well refreshes your friends with better and more quality content thereby enhancing the potentials of your Click-Through Rate.
Also, personalizing what you share may prove to be an important step in increasing your CTR as more friends are likely to be interested in what they think you’ve had a personal experience of than something that appears abstract to you.