Apple reportedly in talks to offer movies on iTunes that are still in theaters
Every week, it seems that Apple manages to find a way to keep crawling in and back into the news and with the number of things happening over at the Cupertino-based company, it is little wonder that this is always the case. Already, we have heard that it is possible that all we have heard about a revamped design on the iPhones which are destined for the market next year could actually not happen and this would surely break our hearts, given that we have put so much trust in them and even forgiven them for the although great work by other standards, sloppy improvements that they have made with the advancement to the 7th generation that we got this year. Asides that, they might want to make things very interesting again next year as we hear of plans to introduce a new red colour for the next set of iPhones and when it comes to Apple and colours, we cannot say no because – look at what they did with the Matte Black and Jet Black on this year’s designs. Amazing!
Moving away from that, there is also the rumour that the company is trying to develop a system that would be made use of in autonomous cars and we are starting to think that this is their way of taking on Google with the highly publicised self-driving car project that the search engine giant has had running for quite some time now. It wouldn’t be news if we told you that they are starting to get patents for artificial intelligence in a bid to further the research that they are already doing in that regards and what should catch your attention the most if you are user of Apple devices (which includes non-handset units too), your software producer might be looking to bring movies to you as soon as they hit the theatres.
In a report that is starting to gain traction online and has the makings of being the truth and gospel also, the happening of this kind of union between the management of the iTunes app that is owned and run exclusively by Apple and the people over at Hollywood would mean that the users of devices supported by iTunes would be able to get access to these movies before it is even available to the general public. According to Bloomberg, Apple is pushing to make this deal happen as fast as possible, and there is truly no end to the kind of possibilities that this company could gain from this partnership working out.
Already, there is a standing plan that sees movies which have been premiered in theatres undergo a 90 day wait before they start to surface on Blu-Ray discs and other DVDs, but if this report is on the money, Apple would also get to premiere this movie to their millions of iTunes users as soon as it is hitting the theatres. It was also reported that other big movie houses such as Warner Bros, 21st Century Fox, and Universal Pictures are also trying to push for this kind of agreement with executive producers and filmmaker in Hollywood to allow them to start to air their movies just a few days after it has launched in theaters. Given that Apple would want to be separated from the pack, they are bidding for even earlier showing times than any of the aforementioned companies are planning to fight for.
There remains, for the filmmakers, the scare that the issue of piracy might come up again if they grant Apple this kind of access to show its movies on the iTunes platform before it’s being released in discs but it seems that the iPhone designer already has that covered as its platform does not support copying of content that is being viewed. That would prove to be of little importance though in the case where a viewer records the entire action and then leaks it. While this is a very cogent reason not to allow Apple this kind of access, it would also be an unreasonable one because piracy has been a battle which the film industry has never won, and this would not make it reduce or increase.
Starting to think on the positive side of this move coming to become a reality in the future, it is just reasonable that there would be disparity on what each viewing of movies should cost and surely, we could be looking at a price between $25 – $50 as they would have to account for what the theatre tickets would cost. On the downside, this kind of move materializing is bad for business in some quarters because this might just be the gradual decline of theaters and we might soon start to see theater chains close down business if this kind of digital evolution should fully take over their business. Coming to think of it, competitors in the digital scene like Netflix have been able to stay in the game and avoid clashes with theatres for so long because they offer to view movies AFTER they must have been shown in theatres and these film houses have made their money too but with Apple wanting to see the films roll at the same time it would be showing on the large screens, they should be wary of stepping on those toes.