How Mobile Marketing is Changing the Game
It’s no secret that the modern lifestyle is now mobile. Over the past decade and a half, smartphones have become part and parcel of daily life. They’re our own personal portable computers, containing pathways to information, communication, entertainment, shopping, and so much more.
They’ve become so essential to us that they’re essentially pieces of our identity, as our article on ‘5 Mobile Apps to Enhance Your Smartphone Security’ proves. Despite this, we’re only beginning to scratch the surface of what mobile can do for us in our daily lives.
Mobile Marketing: The New Frontier
Going mobile is more than just a personal decision, however. It’s also one that can infinitely impact your business. Just as smartphone use began to grow, more and more businesses have seen the potential of mobile for marketing. And as the number of mobile users worldwide increases and daily screen time climbs steadily, businesses will need to continue to adjust and adapt their campaigns to make space for the mobile revolution.
Why Choose Mobile Marketing?
But why choose mobile marketing? What benefit can businesses get from investing time and effort into their mobile marketing approaches?
First off, smartphone users are a huge market. Statista reports that there are over three billion smartphone users worldwide, close to half of the global population. Refusing to adjust campaigns to fit mobile preferences is a huge mistake, one that could cost companies millions, if not billions of dollars in sales.
Second, consumer culture has changed to fit mobile. According to Think with Google, mobile is instrumental to the modern purchasing journey. 82% of smartphone users use their phones to research products and read reviews before buying in-store.
Not only that, customers buy on mobile as well. 34% of retail purchases are made through mobile devices, fueling a huge ecommerce industry that’s now valued at trillions of dollars worldwide.
What You Can Do With Mobile
Companies that choose to integrate mobile marketing are opening their doors to a huge range of opportunities. For one, there’s so much data on consumers that’s available to businesses through mobile. The kinds of apps potential marketers use, what they search for, how long they spend on their phone, and who they’re talking to are all key data that can drive more sophisticated and effective marketing campaigns.
Mobile marketing also opens up omnichannel opportunities. Customers looking up items on their phone can be shown banner ads directing them to your ecommerce site or brick and mortar stores, for example. Triadex Services even suggests tools like Look Back programs, which allow you to send targeted ads to customers who have been in your location over the past year. You can promote events, products, and new campaigns to customers who are already familiar with your brand, encouraging return customers and repeat purchases.
You can even create new and engaging customer experiences with mobile through virtual reality tools. Social media marketing is also closely tied in with mobile use, and can be made more effective when posts and visual content are optimized for the mobile experience. And with technology developing and growing every day, mobile marketing opportunities are only going to grow.
When it comes to what mobile can do for businesses, the sky is the limit. Adapting to growing smartphone usage is good for customers, good for business, and good for you. Make sure you’re ahead of the curve, and take your brand to mobile today.