Think about these numbers: 8 of 10, 7 of 10, 104 million, 5.9 million.
No, these are not the answer to some high school math homework. These are the numbers that made Selena Gomez the top most popular celebrity on Instagram this year. Selena has eight of the ten most-liked celebrity photos, seven of the top 10 videos, and 104 million followers. Her most famous photo was an ad for Coca-Cola, which gathered 5.9 million likes. The well-known social media photo sharing site released their data to cap 2016 which clearly showed how Selena dominated the social networking scene.
It is quite a feat that she has managed to take over the polls even after a 14-day hiatus. It was said that the singer-actress had to take a leave from the limelight for some medical related concerns that pointed to Lupus. In other news, there were also speculations on her admittance into rehab for some unknown reasons. It has been quite a chaotic yet blessed year for Selena which leads her to post a black and white photo with her fans about her struggles and triumph. This photo alone gathered 56.6k likes which show that the loyalty of her fans has not wavered during the time she was away.
Her success this year has totally got Selena by surprise since she stepped out of the social media scene. Below is the proof why Selena is this year’s top artist in Instagram and the first artist to reach 100 million followers:
With her 104 million followers, Selena Gomez has joined Instagram’s elite alongside Taylor Swift, Ariana Grande, Beyonce, Kim Kardashian, and Portuguese soccer player Cristiano Ronaldo. The 24-year-old singer-actress has just elbowed best friend, Taylor Swift from last year’s top star on Instagram with 94 million followers. This is so record breaking that even Beyonce trails her with 88.9 million, Cristiano Ronaldo with 82.3 million, Kylie with 79.5 million, and Dwayne Johnson with 71 Million followers.
Gomez’s top video with 20.1 million votes shows the 24-year-old singing and dancing with her fan Audrey who has Diamond Blackfan Anemia. The singer-actress made some this very special fan’s dreams come true by dancing with her to “Love you like a love song” before going on stage in Louisville. The interaction between the two started way back in February when Selena commented on Audrey’s video saying “Audrey, you are an amazing performer. Call me if ever you need a duet performer.”. This truly shows that the queen of Instagram not only has the beauty but a heart of gold that will melt anyone’s heart. The impact Selena has on her following has surely broken boundaries because of this combination.
In Instagram’s end of year report, Selena has eight of the ten most liked photo. Her photos are a mix of her celebrity life and her personal life that showcases her heart of gold. Her topmost photo is from her Coca-Cola ad that gathered 5.9 million likes and 233.6k comments, and a caption that says “when your lyrics are in the bottle.” Four million of these likes came within two weeks of being posted on the social media site showing that she is worthy to be the new queen on Instagram. Along with this crowd winning photo is the news of her addition to the faces of the brand and their “Share a Coke and A Song” campaign. The next best photo is another testament to her heart of gold where she took a snap with another fan that reached 4.2 million likes.
Social media has gotten to the point that it has become a valid indicator of popularity. There are celebrities whose every move is chronicled on social media. They become trending topics. In some instances, just to be ahead of the media or the paparazzi, celebrities have taken to posting pictures of themselves, or even posting tweets, selfies and status updates which might be too racy. Paparazzi have a hard time selling a picture when the celebrity herself posts it on their account.
Selena Gomez’s reach is of course not limited to Instagram. She also has 46 million followers on Twitter. Twitter has its metrics, and it has bigger problems with fake accounts. Be that as it may, Selena’s following on Instagram is still massive. This is not an easy feat. It entails a big commitment to sending feedback to fans and followers. It also imposes some responsibilities on the person. She may not like it or intend it, but she is a role model for people all over the world.
It may take a while for someone else to topple her position as the biggest name on Instagram. To put 104 million Instagram followers into perspective, consider that the latest tally shows there are about 500 million active monthly accounts on Instagram. Regarding feedback, her picture posts gather about 2 to 4 million likes, and up to a million comments. This is not just a following, but the percentages show that her followers are active.
Selena Gomez was a respected celebrity even before she became a social media personality. That is one reason why she has a strong following on Instagram. It is also possible that her Instagram popularity is due to her focusing on her Instagram account, with Facebook and Twitter gave secondary attention. Facebook may have a larger number of active monthly users, but regarding images and videos, her Instagram account is more than adequate to garner more followers and better interaction.