VINE IS DYING, BUT THE CAMERA STAYS ALIVE

Twitter came back to its real sense some months ago when the company saw that they were fast losing the battle to other social media platforms and at this point, they thought it best to start the regrowth and revamp of the company under new management. In a move that saw them approve a new CEO, who has although once served in an administrative capacity for the microblogging website, Twitter has already started to gain some of the love that it had lost in the market. They are keeping heads above waters while doing well for a company that was predicted to have run into snags towards this period.
As part of their revamp process and in a bid to keep up with the trend of things in the word of social media, they introduced new features to the website such as the Twitter Moments, which a lot of people have started to use and have come to love. Also were the options to send DMs to even people you are not following, not to mention that you can now send messages on Twitter past the one-hundred-and-forty-character mark. However, the changes that they started to make culminated in the scrapping of one of their baby companies, Vine, maybe in a bid to focus on the development of the parent company before their efforts are shifted another way.
This was a move that angered a lot of users of the application who have come to love it and the fact that the new platform that they had discovered would be taken away from them resulted in a lot of backlashes. Maybe the social media giant listened to the cries and complaints of users on the other video sharing application, or they just decided that their plans might be too harsh, to begin with, they have now announced that planning to kill of Vine doesn’t mean that everything on the platform has to go. In fact, they are leaving the most important features that we got to know with it. Even though it is not the full package that is still retained, it is gladdening to have a half loaf such as this one which could turn into the full bread if it keeps on doing well.
Coming after a month since Twitter had announced the killing of the application, they have finally settled on keeping a version that wold retain the camera, which is the central unit of Vine. Taking that away would be like taking pictures away from Instagram, or removing the call feature from Viber. This new version is supposed to go live in the month of January, and from the official statement, they have taken the official Vine application through a process of “transition” that would see the unit called Vine Camera as from now on. In a statement to corroborate the story, Vine wrote that “With this camera app you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone.” (n.d.). Retrieved from https://medium.com/@vine/vine-update-59426a5adfab#.dtbfum1th.
With this new change comes the implication that you won’t have access to the feed feature or any other property that could define the application as a social media platform. In the end, though, you would still be able to use it to record videos which can then be shared to your Twitter timeline or saved to your local storage device. Before this change is made, Vine has also opened up the platform for downloads of videos that had been uploaded to the platform using either the application or web entry unit. To further increase the base of followership that they are enjoying on the application, the company has suggested that users also follow their followers and the following list from Twitter when they log on.
While this is surely not what the users of the application who were greatly disturbed at the news would have expected, it is still a small comfort that they are not taking everything away. Even though stripping it of its social media capabilities such as generating and showing feed and as well, sharing and interacting on the vines sent makes it just a shadow of what it used to be, the fact that the camera aspect of the application is being retained is a big thumb up to the developers of the platform in the first place.